Description :

Building global biobrands is a snapshot of a group of companies written at a time when the biotech industry was coalescing into a recognizable market sector today 2014 it should be read more for its historical perspective than as a useful or insightful how to guide. Building global biobrands taking biotechnology to market by francoise simon and philip kotler foreword by kevin sharer trade paperback list price 2295 price may vary by retailer building global biobrands is essential reading for every manager marketer analyst and consultant who must understand the biotech century. From medicine and defense to food and cosmetics biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges companies from mega pharmaceuticals to infotech giants and biotech start ups must radically rethink their business models in the. The marketing strategist authors of this title combine their expertise to offer cutting edge global strategies for marketing biotechnology they show managers how bioscience and information technology can be combined to build powerful new business models. Find many great new used options and get the best deals for building global biobrands taking biotechnology to market by philip kotler and francoise simon 2009 trade paperback at the best online prices at ebay free shipping for many products