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J bruce ismay has gone down in history as a coward and the opposite of a proper edwardian gentleman simply by being one of the survivors of the titanic disaster. How to survive the titanic or the sinking of j bruce ismay frances wilson bloomsbury ismay as with that famed maritime opening line call me ishmael the leviathan that looms behind immediately swims into the minds eye purely in pronouncement frances wilson invokes herman melville to compare ismay to captain ahab and even to noah in this often ludicrous book but . J bruce ismay was the managing director and chairman of the white star line the company that built the titanic ismay was on board and had seen a warning about ice sent from the baltic but went to bed after dinner apparently unconcerned when the collision occurred at 1140pm ismay awoke and went to the bridge. In how to survive the titanic the sinking of j bruce ismay frances wilson a fellow at londons royal society of literature tries to explain the man so many grew to hate